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Qualitative Research
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| As qualitative research is exploratory in nature and used when clients need to begin gaining an understanding of new research initiatives, Market Logistics has the expertise and experience to design and implement a variety of qualitative research methodologies. These methodologies include... |
- Ideation or Brainstorming Sessions (i.e., new product development, product/service evaluation)
- Focus Group Sessions
- Dyads, Triads and Mini-Groups
- Individual In-depth Interviews
- Video Teleconferencing
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| Market Logistics employs competent, experienced moderators who are flexible and have the expertise to meet your needs with creative and innovative techniques. A small sampling of these techniques are... |
- Laddering
- Role Playing
- Conceptual Mapping
- Charting/Graphing
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| From screener design to discussion outline development, Market Logistics will work with you in a team effort to make sure we are creating instruments that will stay on target and focused on the decisions you need to make. Providing our clients with meaningful, actionable results as well as making next-step recommendations is something we take great pride in. |
